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Twitter following Google´s steps,next is advertising.

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CAN Twitter make money? That simple but vital question has dogged the microblogging service since its birth three years ago. Now Twitter is out to prove that the answer is yes. On April 13th it unveiled a long-awaited advertising scheme that it claims could mint money for the company. The next day at Chirp, Twitter’s first conference for firms creating software and services on its platform, Evan Williams, its chief executive, argued that the new initiative would benefit Twitter’s entire “ecosystem”, including its 106m registered users.

It needs to if Twitter is to become a commercial hit. The company has long concentrated on scooping up users for its service, and money from venture capitalists—its latest funding round valued it at $1 billion—rather than on finding a way to make profits from its burgeoning audience. Now it needs to…READ MORE HERE.