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New SIA Report Reveals Security Market Opportunities in Brazil

The security industry in Brazil is growing

The U.S. Security Industry Association SIA has released a new report on  Security Market Opportunities in Brazil. The report is a web-based update to its  2007 report on the Brazil electronic security market.

It  offers a comprehensive look at the market for security and life safety products in one of the world’s fastest growing economies. The report offers a user-friendly interface accessible from any computer with an Internet connection; downloadable data on product penetration, market forecasts, economic conditions and much more that can be sorted and analyzed to meet individual needs; and user-definable graphs and charts.

Here is as a executive summary of the Report:

Brazil has one of the fastest growing economies in the world, and the country provides immense growthpotential to domestic and international companies. Though it was affected by the global economic downturn in 2008-09, the economy is back on track and is expected to grow at an annual rate of 5.5 percent through 2015. The electronic physical security (EPS) market in the nation is expected to grow even more rapidly in the coming years.

The total size of the Brazilian EPS market was estimated to be $360 million in 2009 and is projected to grow bymore than 17 percent a year to $1.1 billion in 2016.

The main driver for the Brazilian EPS market has been the increase in property crime (burglaries and thefts),
which has generated a general feeling of insecurity in the population. In addition, the 2014 FIFA World Cup
and the 2016 Summer Olympics will be held in Brazil. This should also fuel the demand for security products
by driving growth in related sectors, such as construction, housing, hotels and tourism, etc. The exploration of
pre-salt oil fields will also contribute to the growth of this sector.

The shares of various segments of the EPS market in Brazil during 2009 were as follows:
• Video Surveillance Systems – 36.4 percent
• Physical Access Control Systems – 21.1 percent
• Intrusion Alarm Systems – 20.6 percent
• Electronic Article Surveillance (EAS) Systems – 13.6 percent
• Fire Detection and Suppression Systems – 8.3 percent
Approximately 86 percent of the demand for EPS products comes from the non-residential segment, which
includes the public sector (government and institutions) and the private sector (industries such as retail,
tourism, financial services and others). Generally, the public sector requires video systems, access control
systems and fire detection and alarm systems. The private sector, meanwhile, uses products from all of the EPS
categories studied. The residential sector, which represents the remaining 14 percent of the market, generates
demand mostly for intrusion alarm systems as well as access control systems and, in some cases, video
systems. The products used in this segment generally are in the low-cost category.
The production of EPS devices in Brazil is low, and local manufacturers generally focus on simple, low-cost
products. READ MORE HERE