Whether your agency is still exploring how to do social media, or perhaps it already has some social media pages (but could be doing better), social media is quickly becoming as common of a staple in the law enforcement tool kit as any sidearm or computer.
At first glace, doing social media for a law enforcement or justice-related agency might feel a bit superficial. After all, it’s not like being “out there” or “walking a beat.” It’s not chasing bad guys, or really making a difference, is it?
Or, is it?
While that might have been true not that long ago, feelings about the usefulness of social media to law enforcement agencies are changing. According to the International Association of Chiefs of Police’s 2015 Social Media Survey:
- 96% of 553 participating agencies in 44 states use social media in some capacity.
- 88% use social media for criminal investigations.
- Facebook (94%), Twitter (71%) and YouTube (40%) are the most common platforms.
- 73% of those agencies who aren’t currently using social media are currently considering using it.
- 5% of agencies say social media has helped solve crimes in their jurisdiction.
- 5% say it’s improved police-community relations in their jurisdiction. Read article here